SÅNGHÅLLARE: An IKEA on-ear headphones concept.
SÅNGHÅLLARE are a pair of modular, noise cancelling headphones designed to take after the iconic Swedish furniture store's product language.
Product Ideation
In order to develop a product that would not take away from the distinctive Swedish style that creates the cohesion behind IKEA's brand identity, it was vital to understand the values and trends the brand adheres to. The most prominent ones include:
Sustainability
Iconic minimalism
Muted colour palette
High-end aesthetic at a low-cost
Experimental material selection
After completing a few sketches, a series of physical sketch models were constructed (also shown on this page).